In early childhood, this choice is made for children by their parents, and then it is influenced by school and friends. It is not always possible to form healthy eating habits from an early age.
👉 *But choice is also your own awareness of why healthy eating is necessary for you.* Because it is the key to health, well-being and energy, which are necessary for development.
To help children make their own choices in favor of health, *UNICEF is launching a new wave of the communication campaign “What’s Inside Is What Matters”*. It teaches teenagers to choose quality products, not their less healthy alternatives. To choose the real thing, so that healthy eating becomes a habit that will remain with the younger generation for life. And therefore, it will be passed on to their children, forming a completely new food culture for Ukrainians.
_The communication campaign “What’s Inside Is What Matters” is implemented by UNICEF Ukraine (https://www.unicef.org/ukraine/) as part of the program to form a culture of healthy eating among children and youth. The campaign is part of the school nutrition reform and was initiated by First Lady Olena Zelenska in cooperation with the Ministry of Education and Science of Ukraine (https://mon.gov.ua/), the Ministry of Health of Ukraine (https://moz.gov.ua/uk) and the Office of School Nutrition Reform._
👩💻 _Find more useful information about healthy nutrition on the portal_ https://znaimo.gov.ua.
